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re: Time for an end to the default of paper Playbills? BEFORE YOU KNOW IT!
Posted by: ryhog 02:01 pm EDT 07/16/17
In reply to: re: Time for an end to the default of paper Playbills? BEFORE YOU KNOW IT! - boyartist 01:09 pm EDT 07/16/17

I don't think it will be quite so fast. Playbill is still profitable, and those advertisers are not going to be sustainable digitally any more than they are for paid publications. Playbill, remember, is not only free (like the Voice and Timeout, kinda) but has a captive audience. As long as they have net positive cashflow, it is also good marketing for the rest of the empire.
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